Preview tool for the

display and length of your meta tags

Get creative – the page title that appears in search engines is like an advertisement for the page. Use this free Google SERP snippet preview tool as a guide when creating and optimizing your Title and Meta descriptions.

Typical Desktop Result
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Typical Mobile Result
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Write or Edit your Title and Meta Description


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  • Title tags —though they might be invisible on the web page, every page should have a well-written, unique Title tag. It is an important way to tell Google and searchers what the page is about. And it's the major contributor to higher click-through-rates from a search engine results page (SERP). Best practices for writing descriptive elements directly from Google..
    elements directly from Google..
  • Keywords you use in the Title should describe the theme of the page. Google ultimately controls the search results and will dynamically change the Title or Meta description based on the searcher's query.
  • The Title should not be text duplicated from the page. This is another opportunity for you to write a more clickable Title than the text already on page.
  • Write titles as if they are ad copy. A search engine results page is a busy place and vague titles don't get clicked.
  • The primary keyword phrase or topic you want to rank for should be the first words or near the beginning of the Title. Include the most important keywords in the page Title but in a readable manner, don't just string keywords together.
  • Titles should be written for both search engines and people - with the focus on people!
  • Company Name in Title: It's not necessary to use your company name in the Title tag as it appears in the URL but if you do, use it at the end
  • Titles are now truncated at approximately 580 pixels on desktop and a little longer on mobile. PDF titles should be limited to approximately 560 pixels.
  • Visible length in the SERPs also depends on the search query. We know that Google will bold the words in the Title and Meta description when they match the words in the searcher's query. Bolded words take up more space and Google will truncate based on the longer pixel count.
  • It is still widely believed that Google will index more words from the Title even if it does not display them in the SERP's. This means that Google will associate those words with the page even if it does not display them in search results.